THE EDUCATION PLAN OF MARKETING

Year 1, Semester 1 (Fall)

Code

Course Name

Credit

ECTS

Course Category

 

ATATURK'S PRINCIPLES AND HISTORY OF REVOLUTION

2

2

Required

 

TURKISH LANGUAGE I

2

2

Required

 

VOCATIONAL LANGUAGE I

2

2

Required

 

PRINCIPLES OF MARKETING

3

5

Required

 

COMUNICATION

2

3

Required

 

BUSINESS ADMINISTRATION I

3

4

Required

 

BASIC LAW

2

3

Required

 

VOCATIONAL MATHEMATICS

3

4

Required

 

PROFESSIONAL ETHCIS

2

2

Elective

 

INFORMATION&COMMUNICATION TECHNOLOGIES

3

4

Elective

 

PHYSICAL EDUCATION

1

0

Elective

 

TOTAL

26

31

 


Year 1, Semester 2 (Spring)

Code

Course Name

Credit

ECTS

Course Category

 

ATATURK'S PRINCIPLES AND HISTORY OF REVOLUTION II

2

2

Required

 

INFORMATION&COMMUNICATION TECHN.

2

2

Required

 

TURKISH LANGUAGE II

2

2

Required

 

VOCATIONAL LANGUAGE II

2

2

Required

 

QUALITY MANAGEMENT SYSTEMS

2

3

Required

 

STATISTICS

2

3

Required

 

COMMERCIAL LAW

2

3

Required

 

BUSINESS ADMINISTRATION II

3

5

Required

 

SUPPLY CHAIN MANAGEMENT

2

3

Elective

 

ECONOMICS

3

5

Elective

 

GLOBAL MARKETİNG

1

0

Elective

 

SUMMER TRAINIG I

0

5

 

TOTAL

23

30

 

Year 2, Semester 3 (Fall)

Code

Course Name

Credit

ECTS

Course Category

 

MARKTING RESEARCH

3

5

Required

 

SALES MANAGEMENT

4

5

Required

 

EXPORT TECHNICS

2

4

Required

 

MARKETING LAW

2

4

Required

 

MARKETING COMMUNICATION TECHNICS

4

5

Required

 

PROFESSIONAL FOREIGN LANGUAGE

1

3

Required

 

RESEARCH METHODS AND TECHNIQES

2

4

Elective

 

TOTAL

18

30

Year 2, Semester 4 (Spring)

Code

Course Name

Credit

ECTS

Course Category

 

CUSTOMER RELATIONSHIP MANAGEMENT

2

3

Required

 

BRAND MANAGEMENT

2

2

Required

 

RETAIL MANAGEMENT

2

3

Elective

 

CONSUMER BEHAVIORS

3

4

Elective

 

FIELD SALES PLANNING

1

3

Elective

E-MARKETING

2

2

Elective

SALES FORCE TRAINING

4

5

Elective

PUBLIC RELATIONS

2

3

Elective

 

 SUMMER TRAINING

0

5

 

 

TOTAL

18

30

 

 

 

Total Credits : 85

 

 

Total ECTS : 121

 

 

CGPA :

 
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